CHERRY

Aim of the Project

The social and economic impact of the COVID-19 pandemic in the medium and long term is difficult to foresee and measure. The cultural and creative industries have been among the first sectors to shut their doors during the crisis and the last to reopen. Large parts of the sector depend on human congregation. As a result, venue-based and site-based activities, such as theater, live music, festivals, cinemas, and museums, have been hit particularly hard.

Around the world, the livelihoods of workers in different sectors have been profoundly affected by lock-downs and physical distancing measures. The creative ecosystem, which combines a handful of multinational conglomerates with a multitude of freelance creatives and small and medium-sized enterprises, employs a significant proportion of these workers. The precarious (or the work is non-contractual) nature of the cultural and creative sector work has made artists and cultural professionals particularly vulnerable to the economic shocks that the pandemic has triggered.

CHERRY project supports the resilience of CCI to the COVID-19 emergency by:

• improving policies and local plans addressed to CCI to react to the pandemic period,
• turning the restrictions of that period with the use of innovative communication means, digital technologies, and services into an opportunity for further developing this sector,
• addressing new users and,
• in general, making Culture n.1ally for EU recovery.

The project will work among public institutions coming from Italy, Greece, Hungary, Romania, Belgium, France, Latvia, and Finland.